I hope this message finds you well.
The Butterfly Art Collective emerges at the intersection of fine art and civic action, creating a paradigm where artistic excellence and social justice coalesce with profound impact. We exist to unite the power of contemporary art with education and community organizing to transform the conversation around gun safety in America.
DEAR FRIEZE,
As Founder of the Butterfly Art Collective, I am leading the creation of 25 pairs of 5-foot soft resin butterflies, each inspired by the resilience of communities affected by the 25 deadliest mass shootings in the United States.
One butterfly from each pair returns to the impacted community while its mate joins a traveling exhibition, landing in New York City where all proceeds support our charity partners’ vital work.
For our inaugural butterfly campaign, we have curated a bold dialogue between art and activism.
We will launch Resilience in January at the Phoenix Art Museum with our partner, renowned advocate Gabby Giffords, and her survivor-led organization.
We view Frieze as a premier platform where art and culture converge and seek to engage your Los Angeles audience as an exclusive highlight in our national tour, which continues through 2027.
We believe a partnership with the Butterfly Art Collective and Frieze could create a flurry of earned media showcasing your commitment to social justice, and we would love an opportunity to discuss its potential.
We look forward to exploring how a thoughtful partnership with Resilience can amplify Frieze LA's ability to foster critical dialogue and create impact beyond gallery walls.
Thank you for considering this campaign partnership. I see Frieze's artistic leadership and our commitment to social change creating something truly extraordinary.
With Gratitude,
Cheryl Najafi
For more information, please contact:
TRINA MORRIS,
Communications Director
Trina@ButterflyArtCo.com
917.859.4217
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Copyright © 2025 by Butterfly Art Collective LLC. All rights reserved. All right, title and interest in and to the art, butterflies and other property depicted herein, as well as all intellectual property rights associated with the foregoing, are the property of Butterfly Art Collective LLC.